“Business Art is the step that comes after Art.” -Andy WarholThese days, it takes more than artistic skill for creators to expertly market themselves to turn their talent into careers. Having both the creative expertise and business know-how are two full-time jobs. It’s the business side that artists struggle with – the advertising, marketing and selling of their hard work – that should, if done correctly, launch them towards greater recognition and financial success.
The “starving artist” trope exists for this reason, but in this day and age in which artists are more connected than ever before, we b